Case Studies

We work with Migros in the field of insights and research. The research we conduct from a neuromarketing perspective helps them gain a deeper understanding of consumer behaviour, enhance the customer experience and design more effective marketing communications.

We are working with ozelbeslenme.com, a company operating in the healthy eating sector, on marketing strategy, brand positioning and corporate development. Throughout this process, the brand has significantly enhanced its visibility and strategic positioning within the sector.

We conducted neuromarketing research aimed at enhancing the customer experience at Garanti Bank’s touchpoints. The insights we gained contributed to the process of eliminating friction points in the user experience.

We work with Aytes Engineering, a company specialising in mechanical engineering, in the areas of marketing consultancy, brand positioning and corporate development. This long-standing partnership has now established Aytes Engineering as one of the leading engineering firms in its sector.

We worked together on marketing consultancy and brand positioning for a brand with a distinctive identity, as well as for a cosmetics brand undergoing a rebranding process. Through digital communication strategies and corporate identity initiatives, the brand has established itself as a leader in content security and achieved a strong position in terms of user loyalty.

We worked with Hektaş, a company operating within the OYAK Group, on organisational development aimed at strengthening their marketing processes.

We worked with Luxera GYO during its initial public offering (IPO) process. We provided support in the areas of digital asset enhancement, brand positioning, marketing strategies and marketing communications. Following a highly successful IPO, the brand is continuing on its path with great momentum.

We conducted insight and research studies for the brands within the global FMCG giant IFFCO. The packaging and advertising research we carried out across different markets and target audiences helped the brands to base their communication decisions on a solid foundation of insight.

We have worked with the OYAK Group, one of Turkey’s long-established and robust organisations, to develop its corporate communications processes.

We are working with Nustil, a brand known for its gluten-free and healthy products, in the areas of marketing consultancy, brand positioning and insight research. The brand is currently experiencing strong growth momentum both online and on supermarket shelves.

We are working with Bakırcı GYO, the new brand of Bakırcı Yapı—a company with a 45-year history—in the areas of marketing consultancy, brand positioning and corporate development. We are working together to ensure the brand is positioned on the right footing and with a strong identity ahead of its upcoming initial public offering.

We are working with TESKA, one of Turkey’s long-established lighting fixture brands, in the areas of marketing consultancy, brand positioning and corporate development. We are working together to enhance marketing effectiveness and strengthen the brand’s position within the sector.

As part of Koç University’s Executive Development Programs, we conducted a corporate training program on neuromarketing and pricing & promotion strategies for the management team at Coca-Cola Beverages (CCI).

We worked with Ergofarm, a company transforming agriculture through artificial intelligence and next-generation technologies, during the exhibition. We developed a marketing communications strategy to position their products and services more effectively with the right audience.

We are working with Smart Neckie—a company that set out with the vision of becoming the ‘Super App’ of the pet world—in the areas of marketing consultancy and brand positioning. We are working together to lay the right foundations for the brand’s growth and bring its vision to life.

We collaborated on the revamped digital platform of the Mehmet Şelli Voice-Over Academy, which offers a unique experience in voice-over and speech training. The platform has now been transformed into a structure that stands out in its sector and excels in user experience.

We are working with Nita Toys—a leading brand in the world of collectibles and licensed figures, and the Turkish distributor for numerous global brands—in the areas of marketing consultancy, brand positioning and corporate development. The brand is currently building a much stronger foundation for both its distribution portfolio and its own identity.

We worked with Yeşim Tekstil, one of Turkey’s textile brands operating on a global scale, in the area of organisational development to strengthen their marketing processes.

We have worked with Iva Natura, one of the leading brands in the organic cosmetics sector, in the areas of marketing consultancy, brand positioning and corporate development. The brand continues to grow today, thanks to its strong identity within the sector.

We are working with Sayan Group—a leading brand in the iron and steel sector—and its subsidiaries Dessan Demir Çelik and Sayan Metal in the areas of marketing consultancy, brand positioning and corporate development. This collaboration is steadily strengthening the group’s corporate standing and marketing effectiveness within the sector.

We are working with DEFF Ahşap on the marketing consultancy and brand positioning processes for its new retail brand in the ready-made kitchen sector. We are working together to ensure the brand establishes a strong and lasting presence in the sector.

We work with Balat Halı, which has a history spanning over 65 years, and its sub-brand Raschel Carpet in the areas of marketing consultancy, brand positioning and corporate development. Having also entered the retail sector, the brand is progressing with strong growth momentum.

We collaborated with O Asistan, one of Turkey’s leading mobile apps in the field of healthcare technology, on a project involving advertising campaigns at airports. Through this initiative, the brand was able to reach its target audience in a much more powerful and effective manner.

We carried out an EEG-supported experiential marketing campaign for the perfume launch of Ashley Joy, one of Turkey’s new and dynamic cosmetics brands. By bringing neuromarketing techniques to the field, this campaign helped ensure the launch left a lasting impression on consumers.

Dental sektörünün önemli markalarından Öncü Dental ile pazarlama süreçlerini güçlendirmeyeyönelik kurumsal gelişim alanında birlikte çalıştık.

We are working with Velantis, one of the rising brands in the property sector, in the areas of marketing consultancy and brand positioning. We are working together to help the brand establish a strong and lasting presence in the sector.

We carried out an attention and focus analysis study for Meta English, a leading brand in online English language education, as part of their UX/UI processes. We enhanced the user experience by measuring the flow of attention on the platform using neuromarketing techniques.

We carried out an attention and focus analysis for the website project of the Cityloft hotel chain’s new brand. By analysing the user’s attention flow on the site from a neuromarketing perspective, we enhanced the user experience.